GEO vs SEO: What’s the Difference and Which Do You Need?
Search has two front doors now. The first is the one businesses have spent two decades optimising for: Google’s ranked list of blue links. The second is newer, faster growing, and almost entirely unoptimised by most brands: the AI-generated answers produced by ChatGPT, Google Gemini, Perplexity, and Claude. GEO — Generative Engine Optimisation — and …