Find out where your brand stands in AI search with our
AI Visibility Audit
Your Trusted AI Search Audit Service for Businesses Across the UK. Discover exactly how your brand appears — or fails to appear — in ChatGPT, Google Gemini, Perplexity, and Claude with Kaleto.Digital’s comprehensive AI Visibility Audit.
Our AI Visibility Audit is the starting point for every effective GEO agency and AEO agency engagement. It benchmarks your current AI citation rate, identifies what is blocking your brand from being cited, assesses your technical crawlability for AI bots, evaluates your E-E-A-T credibility, and benchmarks your AI share of voice against key competitors — all delivered in a clear, actionable report within 5–7 working days. You cannot optimise what you do not measure.
The Most Comprehensive AI Search Visibility Audit On The Market
Most businesses have no idea how their brand currently appears in AI-generated search. They do not know whether ChatGPT recommends them, how Gemini describes them, whether Perplexity cites their content, or what Claude says when asked about their category. The Kaleto.Digital AI Visibility Audit answers all of these questions — and tells you exactly what to do about the gaps. Whether you are considering a AI SEO – GEO retainer, an AEO programme, or simply want to understand the AI search landscape before committing to a strategy, the AI Visibility Audit is the essential first step.
What Our AI Visibility Audit Covers
AI Citation
Benchmark
The foundation of the audit is a systematic benchmark of your brand’s current citation rate across all major AI search platforms. We test a representative set of your most commercially important target queries in ChatGPT, Google Gemini, Perplexity, and Claude — recording whether your brand is cited, where in the response it appears, how it is described, and what sentiment is expressed. This gives you a clear, objective baseline of your current AI search visibility — the equivalent of a keyword ranking snapshot, but for the AI search era. We also identify which competitors are being cited in your place, revealing the competitive gaps that your GEO programme needs to close.
Technical AI
Crawlability Audit
Many websites are inadvertently blocking AI crawlers — preventing LLMs from reading their content even when it would otherwise be eligible for citation. Our technical crawlability audit checks every layer of your site’s AI accessibility: llms.txt file presence and configuration, robots.txt rules for AI-specific bots (GPTBot, Google-Extended, ClaudeBot, PerplexityBot), CAPTCHA and bot-blocking settings, JavaScript rendering issues, page speed for AI agents, and 4XX and 5XX error rates on key pages. We also audit your structured data implementation — checking for Organisation, Person, Article, FAQPage, and BreadcrumbList schema — and identify the highest-priority technical fixes. This layer directly informs our technical SEO services recommendations as well.
E-E-A-T
Assessment
Experience, Expertise, Authoritativeness, and Trustworthiness are the credibility signals that determine whether AI systems consider your content citation-worthy. Weak E-E-A-T is one of the most common reasons brands are passed over by LLMs even when their content is topically relevant. Our E-E-A-T assessment evaluates every credibility layer: named author credentials and biography quality, content accuracy and factual verifiability, citation of primary sources within your content, institutional and third-party endorsements, Wikipedia and Wikidata presence, review platform footprint, and the consistency of your brand entity definition across the web. We score each dimension and identify the specific improvements that will have the greatest impact on your AI citation rate.
Content Gap
Analysis
AI platforms cite content that directly and definitively answers the questions users are asking. Our content gap analysis maps your existing content against the queries your target audience is asking AI tools — identifying where you have strong, citable content, where your content exists but is poorly structured for LLM extraction, and where you have no content at all for high-value query clusters. The output is a prioritised content roadmap: a ranked list of new pages to create, existing pages to restructure, and FAQ content to add — all calibrated to maximise your citation rate across ChatGPT, Gemini, Perplexity, and Claude. This directly feeds into your GEO agency content strategy.
Prioritised
Action Plan
The AI Visibility Audit concludes with a clear, prioritised action plan covering every dimension of your AI search optimisation opportunity. Actions are categorised by effort and impact — quick wins you can implement immediately, medium-term content and authority investments, and longer-term structural improvements. The plan covers technical fixes, content restructuring, schema implementation, E-E-A-T credential building, and digital PR targets. If you proceed to a GEO agency retainer or an integrated AEO programme, this action plan becomes the strategic foundation for your first 90 days of activity — ensuring your investment is targeted precisely where it will have the greatest effect.
Delivered in
5 to 7 Working Days
We know that waiting weeks for an audit report is not practical for businesses that need to move quickly. The Kaleto.Digital AI Visibility Audit is delivered as a comprehensive, easy-to-navigate report within 5–7 working days of onboarding. The report is designed for both technical and non-technical readers — with an executive summary for decision-makers and detailed technical appendices for your development and SEO teams. A one-hour debrief call is included as standard, where our AI search agency specialists walk through the findings, answer your questions, and discuss the recommended next steps for your specific business and sector.
Frequently Asked Questions
What is an AI Visibility Audit?
An AI Visibility Audit is a structured assessment of how your brand currently appears in AI-generated search responses across ChatGPT, Google Gemini, Perplexity, and Claude. It benchmarks your citation rate for target queries, audits your technical AI crawlability, evaluates your E-E-A-T credibility signals, analyses your content gaps, and benchmarks your AI share of voice against key competitors — all delivered in a prioritised action plan.
How is an AI Visibility Audit different from an SEO audit?
A traditional SEO audit focuses on your website’s performance in Google’s search results — keyword rankings, backlinks, technical crawlability for Googlebot, and on-page optimisation. An AI Visibility Audit focuses on your brand’s performance in AI-generated responses — citation rates across LLM platforms, AI bot crawlability, E-E-A-T signals for LLM credibility, and content structure for machine extraction. The two audits are complementary: our AI Visibility Audit works alongside our SEO services to give you a complete picture of your search visibility.
What platforms does the audit cover?
Our AI Visibility Audit covers the four major AI search and answer platforms: ChatGPT (OpenAI), Google Gemini and AI Overviews, Perplexity, and Claude (Anthropic). We also cover Microsoft Copilot where relevant to your sector. Each platform is tested with a representative set of your target queries, and results are reported platform by platform so you can see exactly where your strongest and weakest citation opportunities lie.
How many target queries are included?
Our standard AI Visibility Audit covers up to 10 target queries across the four platforms — a set that we define collaboratively with you based on your most commercially important search topics. For larger brands or those with broader query sets, extended audit packages are available. The query selection process is part of the onboarding conversation and ensures the audit reflects your actual business priorities rather than generic industry terms.
What happens after the audit?
The audit concludes with a prioritised action plan and a debrief call. From there, most clients proceed to either a GEO agency retainer, an AEO agency programme, or an integrated AI search package – using the audit findings as the strategic foundation. Some clients take the action plan and implement recommendations internally, or share it with their existing SEO agency. The audit is a standalone deliverable with genuine standalone value — there is no obligation to proceed to a retainer.
How much does an AI Visibility Audit cost?
The standard package starts from £995.
Please contact us or book a 15-minute call to discuss pricing. Audit investment varies based on the scale of your query set, the competitiveness of your sector, and the depth of competitor analysis required. We will provide a clear, fixed-price quote following a brief discovery conversation. There are no hidden fees and no obligation to proceed to any further service.
How much does an AI Visibility Audit cost?
The standard AI Audit is delivered within 7 working days.
The standard AI Visibility Audit is delivered within 5–7 working days of onboarding and query set confirmation. A one-hour debrief call is scheduled at delivery. If you need results sooner, expedited options are available – please mention this when you get in touch.
Contact us today
Whether you have questions, need assistance, or want to explore how we can help you, we are here to listen and provide solutions. Your inquiries are important to us, and we are committed to delivering prompt and efficient support. Feel free to reach out at your convenience, and let’s start the conversation to address your needs and achieve your goals.
0151 660 6636
he***@****to.digital