AI Search Agency

Frequently Asked Questions

What is an AI search agency?

An AI search agency specialises in optimising brands to appear as cited sources within AI-generated responses from platforms like ChatGPT, Google Gemini, Perplexity, and Claude. Unlike traditional SEO agencies that focus on ranking blue links in Google’s results, an AI search agency uses Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), structured data, E-E-A-T signals, and digital PR to ensure your brand is recommended, cited, and trusted by large language models (LLMs) — the AI tools your customers now use for research and purchasing decisions.

What is a GEO agency and what services does one provide?

A GEO agency (Generative Engine Optimisation agency) helps businesses become visible within AI-generated search results from tools like ChatGPT, Perplexity, Gemini, and Claude. Services typically include: AI visibility audits, structured data and JSON-LD schema implementation, llms.txt optimisation, ChatGPT search optimisation, Gemini mentions strategy, Claude impressions tracking, E-E-A-T content optimisation, digital PR for LLM authority, and ongoing AI share of voice reporting. At Kaleto.Digital, we offer all of these services as part of our GEO agency retainers.

How is GEO different from traditional SEO?

Traditional SEO focuses on ranking web pages in Google’s results through keyword targeting, backlinks, and on-page optimisation. GEO (Generative Engine Optimisation) focuses on earning citations and recommendations within AI-generated answers. A page can rank #1 on Google and never be cited by ChatGPT if it lacks the structural and authority signals that LLMs use when selecting sources. GEO requires entity optimisation, machine-readable content formatting, strong E-E-A-T, and third-party authority building — rather than keyword-driven tactics alone. SEO and GEO work best together, with each reinforcing the other.

Alternatively, you can use our SEO Calculator to explore the possibilities of SEO as a marketing channel.

How do you optimise for ChatGPT search, Gemini mentions, and Claude impressions?

Each AI platform has slightly different retrieval mechanisms, but the core signals are consistent: authoritative, well-structured content backed by credible sources; strong E-E-A-T signals; JSON-LD schema implementation; third-party mentions on trusted domains; clean technical crawlability for AI bots; and llms.txt implementation. For ChatGPT search optimisation specifically, we focus on Bing-indexed content and authoritative off-page mentions. For Gemini mentions and Google AI Overviews, we align with Google’s featured snippet and E-E-A-T signals. For Claude impressions and Perplexity visibility, we focus on Wikipedia-adjacent authority patterns and high-trust citation sources.

How long does it take to see results from GEO and AEO?

Initial AI citation improvements can typically be seen within 6–12 weeks for well-established domains, as AI platforms refresh their source pools regularly. Significant, consistent AI search visibility generally requires 3–6 months of sustained GEO activity. Building durable LLM authority — where your brand is consistently cited across multiple AI platforms for a wide range of queries — is typically a 6–12 month programme, much like building traditional domain authority. We provide monthly AI share of voice reports from day one so you can track progress throughout.

Can a GEO agency help with both B2B and B2C brands?

Yes. GEO and AEO are valuable for both B2B and B2C businesses, though the strategic approach differs. B2B brands benefit most from thought leadership positioning — ensuring ChatGPT, Perplexity, and Claude cite them when buyers and procurement teams ask for vendor recommendations, expert comparisons, or category overviews. B2C and ecommerce brands benefit most from product discovery and Gemini mentions in shopping-related and review queries. Kaleto.Digital tailors every GEO programme to your specific sector, audience, and business objectives.

What does an AI Visibility Audit include?

Our AI Visibility Audit is the foundation of every GEO engagement. It includes: a benchmark of your current citation rate across ChatGPT, Perplexity, Gemini, and Claude for your target queries; a technical audit of AI crawler accessibility (robots.txt, llms.txt, schema markup, and bot-blocking settings); a full E-E-A-T content and credibility assessment; a competitor AI share of voice comparison; and a prioritised action plan covering both quick wins and long-term GEO strategy recommendations. Audits are typically delivered within 5–7 working days.

What is the cost of hiring a GEO or AI search agency?

The cost of hiring an AI search agency varies depending on the scope of work, the number of target AI platforms, the competitiveness of your sector, and the level of content and PR activity required. At Kaleto.Digital, we offer a one-off AI Visibility Audit as an entry point, a monthly GEO Growth Retainer for ongoing optimisation, and a Full AI Search Programme for comprehensive GEO, AEO, and digital PR. Contact us or book a 15-minute call to discuss pricing tailored to your goals.

Do I still need traditional SEO if I invest in GEO?

Yes – SEO and GEO are complementary, not competing strategies. Strong traditional SEO builds the technical foundation – a fast, crawlable, well-structured, authoritative site — that AI engines draw on when deciding what to cite. A page that ranks highly on Google is more likely to be cited by ChatGPT and Gemini too. However, ranking #1 on Google does not guarantee AI citations: GEO adds the additional structural, entity, and authority signals needed to convert Google rankings into AI recommendations. We recommend an integrated SEO and GEO approach for maximum visibility across both traditional and AI search channels.

Will an AI search agency guarantee that my brand will be cited in ChatGPT or Gemini?

No reputable GEO agency can guarantee specific citations in any AI platform. The retrieval and ranking mechanisms of LLMs like ChatGPT, Gemini, Perplexity, and Claude are not directly controllable in the way search engine rankings once were. What a good AI search agency can do – and what we do at Kaleto.Digital — is systematically build and optimise the signals that make AI citations significantly more likely: content authority, structured data, E-E-A-T, and third-party credibility. We track, measure, and report on your citation rate over time so you can see real progress.

How often will I receive updates and reports on AI search performance?

All Kaleto.Digital GEO retainer clients receive monthly AI share of voice reports detailing citation rates across ChatGPT, Perplexity, Gemini, and Claude for their target queries. Reports also include E-E-A-T signal tracking, technical audit updates, content performance, and competitor benchmarking. Full AI Search Programme clients receive weekly check-ins and access to a live dashboard for real-time AI visibility monitoring. We keep you fully informed on how your AI search visibility is growing at every stage of the engagement.