Get your brand cited in AI search with our specialist

AI SEO – GEO & AEO Agency

Your Trusted GEO Agency for Results-Driven Generative Engine Optimisation in the UK and beyond. Unlock the full potential of your brand’s AI search visibility with Kaleto.Digital’s bespoke Generative Engine Optimisation services for small and medium-sized businesses.

Our specialist team is dedicated to helping your brand get cited in ChatGPT, Perplexity, Google Gemini, and Claude — turning AI-referred traffic into qualified leads, building lasting brand authority, and securing measurable visibility wherever your customers are searching. With a proven track record in GEO strategy, we tailor every programme to your specific business goals. Trust us to make your brand the answer.

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One Of The UK’s Leading Generative Engine & AI SEO Optimisation Agencies

Our specialist team is dedicated to helping your brand get cited in ChatGPT, Perplexity, Google Gemini, and Claude — turning AI-referred traffic into qualified leads, building lasting brand authority, and securing measurable visibility wherever your customers are searching. With a proven track record in GEO strategy, we tailor every programme to your specific business goals. Trust us to make your brand the answer.

Kaleto.Digital Generative Engine Optimisation Services – AI SEO

GEO Strategy &
Planning

Every effective Generative Engine Optimisation programme begins with a clear strategy built around your brand, sector, and target queries. Our GEO strategists audit how large language models currently represent your brand, identify the gaps between where you are and where you need to be, and build a prioritised roadmap covering content, technical signals, and off-page authority. We align GEO strategy with your existing SEO services so both channels reinforce each other rather than compete. The result is a clear, measurable plan with defined milestones and AI share of voice benchmarks from day one.

AI Visibility
Audit

Before we optimise anything, we measure everything. Our AI Visibility Audit benchmarks your brand’s current citation rate across ChatGPT, Perplexity, Google Gemini, and Claude for your most commercially important target queries. We assess your technical crawlability for AI bots, review your llms.txt and robots.txt configuration, evaluate your E-E-A-T credibility signals, and benchmark your AI share of voice against key competitors. Every audit concludes with a prioritised action plan — and for many clients, it’s the moment they first understand how GEO and SEO actually differ in practice.

Content Optimisation for LLMs

The content that gets cited by AI engines is structurally different from content written purely for Google rankings. LLMs favour clear, definitive, well-sourced content with consistent entity naming, FAQ-structured sections, and strong introductory claims that can be extracted cleanly into generated responses. Our GEO content optimisation service rewrites and restructures your existing pages for machine readability — and creates new content specifically designed to become the canonical source for your target queries in ChatGPT, Perplexity, and Gemini. We also publish original research and data assets that other sites cite, feeding directly into LLM training signals.

Entity & Schema Optimisation

AI systems think in entities — brands, people, places, concepts — and the relationships between them. Structured data and JSON-LD schema markup is the most direct way to provide machine-readable entity definitions that LLMs and their retrieval systems can use. Our entity and schema optimisation service implements the full priority schema stack: Organisation, Person, Article, FAQPage, and BreadcrumbList — creating the attribution chain that helps AI engines confidently cite your content. We also work on Wikidata and Wikipedia presence, which feeds directly into Google’s Knowledge Graph and, in turn, into Gemini’s entity understanding.

E-E-A-T
Signal Building

Experience, Expertise, Authoritativeness, and Trustworthiness are the credibility signals that both Google and LLMs use to decide which sources deserve to be cited. Weak E-E-A-T is one of the most common reasons brands are passed over by AI engines even when their content is topically relevant. Our E-E-A-T signal building service audits and strengthens author credentials, builds named expert profiles, improves the verifiability of claims on your key pages, and ensures every piece of content meets the credibility threshold that ChatGPT, Gemini, and Claude demand. This work directly underpins both your GEO and traditional SEO services performance.

Technical GEO Implementation

Many websites are inadvertently invisible to AI crawlers despite being well-optimised for Google. Our technical GEO service resolves the blockers — implementing llms.txt files, auditing and correcting robots.txt to ensure AI bots are not excluded, deploying JSON-LD schema stacking, fixing 4XX and 5XX crawl errors, and improving page speed so content loads cleanly for all agents. We also check for CAPTCHA, bot-blocking, and JavaScript rendering issues that prevent AI systems from reading your content. This technical foundation is a prerequisite for any effective GEO content or authority campaign, and it complements our broader technical SEO services seamlessly.

Answer Engine Optimisation (AEO)

Generative Engine Optimisation and Answer Engine Optimisation are closely related but distinct disciplines. While GEO focuses on citations within conversational AI responses, AEO targets AI Overviews, featured snippets, and zero-click answer formats in Google Search. Our integrated approach covers both — ensuring your brand wins visibility not only when customers ask ChatGPT for a recommendation, but also when they search Google and see an AI-generated answer at the top of the results. Together, GEO and AEO create a complete AI search visibility strategy that leaves no channel uncovered.

GEO Reporting &
AI Share of Voice

Unlike traditional SEO, GEO performance cannot be read from a rankings report. It requires systematic prompt testing, citation tracking, and sentiment analysis across multiple AI platforms. Our GEO reporting service provides monthly AI share of voice dashboards covering citation rates across ChatGPT, Perplexity, Gemini, and Claude for your target queries — alongside competitor benchmarking, E-E-A-T signal tracking, and content performance data. We also track AI-referred traffic in GA4 so you can directly connect GEO activity to pipeline and revenue. Transparent, measurable, and tied to business outcomes — not vanity metrics.

Digital PR & LLM Authority Building

LLMs learn from the web. The more your brand is mentioned, cited, and discussed across high-authority publications, trusted industry media, and respected online communities — the more AI systems associate your brand with your target topics. Our digital PR for GEO service secures placements in the editorial outlets that all three major LLMs weight most heavily: established news publications, specialist trade media, and high-trust third-party review platforms. We build the off-page authority that makes AI citations stick and compound over time — the GEO equivalent of traditional link building, but calibrated for LLM retrieval systems rather than PageRank.

Frequently Asked Questions

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the practice of optimising your brand’s content, technical setup, and off-page authority so that AI-powered platforms — including ChatGPT, Google Gemini, Perplexity, and Claude — cite your brand in their generated responses. Unlike traditional SEO, which targets keyword rankings in Google’s blue-link results, GEO targets the citation and recommendation mechanisms of large language models. For a full explanation, read our guide on what is GEO.

How is GEO different from SEO?

Traditional SEO focuses on ranking web pages in Google’s search results through keyword targeting, backlinks, and on-page optimisation. GEO focuses on earning citations and recommendations within AI-generated answers. A page can rank #1 on Google and still never be cited by ChatGPT if it lacks the entity signals, structured data, and authority patterns that LLMs use when selecting sources. The two disciplines are complementary — and we cover the full comparison in our GEO vs SEO guide.

Which AI platforms does your GEO agency optimise for?

We optimise for all major AI search and answer platforms: ChatGPT (OpenAI), Google Gemini and AI Overviews, Perplexity, Claude (Anthropic), and Microsoft Copilot. Each platform has slightly different retrieval mechanisms and authority signals, which is why we build platform-specific optimisation layers on top of a strong universal GEO foundation. Our AI Visibility Audit benchmarks your current citation rate across all of them.

Alternatively, you can use our SEO Calculator to explore the possibilities of SEO as a marketing channel.

How long does GEO take to show results?

Initial citation improvements can typically be seen within 6–12 weeks for established domains, as AI platforms regularly refresh their source pools. Meaningful, consistent AI search visibility generally requires 3–6 months of sustained GEO activity. Building durable LLM authority — where your brand is cited across multiple platforms for a wide range of queries — is typically a 6–12 month programme. We provide monthly AI share of voice reporting so you can track progress throughout.

Do I need GEO if I already invest in SEO?

Yes – GEO and SEO are complementary, not competing. Strong SEO builds the technical foundation that AI engines draw on when deciding what to cite. However, ranking #1 on Google does not guarantee AI citations. GEO adds the additional structured data, entity signals, E-E-A-T depth, and off-page authority patterns needed to convert Google visibility into AI recommendations. We always recommend an integrated approach. You can explore our full SEO services alongside our GEO programmes.

What does a GEO retainer include?

Our GEO retainers are built around your specific goals and sector. Typically they include: monthly AI share of voice reporting, ongoing content optimisation and creation, schema and technical GEO maintenance, digital PR for LLM authority, E-E-A-T signal development, and competitive citation monitoring. We also offer a one-off AI Visibility Audit as an entry point for brands not yet ready for a retainer.

What does an AI Visibility Audit include?

Our AI Visibility Audit is the foundation of every GEO engagement. It includes: a benchmark of your current citation rate across ChatGPT, Perplexity, Gemini, and Claude for your target queries; a technical audit of AI crawler accessibility (robots.txt, llms.txt, schema markup, and bot-blocking settings); a full E-E-A-T content and credibility assessment; a competitor AI share of voice comparison; and a prioritised action plan covering both quick wins and long-term GEO strategy recommendations. Audits are typically delivered within 5–7 working days.

Can GEO help B2B as well as B2C brands?

Yes. GEO is particularly valuable for B2B brands because AI tools like ChatGPT and Perplexity are now primary research tools for B2B buyers evaluating vendors, comparing solutions, and seeking expert recommendations. B2B brands that earn consistent citations in AI responses gain a significant advantage over competitors who remain invisible in these channels. We cover this in detail in our authority signals for LLMs guide.

How much does GEO agency services cost?

GEO agency pricing varies based on the scope of work, the number of target platforms, and the competitiveness of your sector. At Kaleto.Digital, we offer a one-off AI Visibility Audit as an entry point, a monthly GEO Growth Retainer for ongoing optimisation, and a Full AI Search Programme for comprehensive GEO, AEO, and digital PR. Contact us or book a 15-minute call to discuss pricing tailored to your goals.

Contact us today

Whether you have questions, need assistance, or want to explore how we can help you, we are here to listen and provide solutions. Your inquiries are important to us, and we are committed to delivering prompt and efficient support. Feel free to reach out at your convenience, and let’s start the conversation to address your needs and achieve your goals.

0151 660 6636

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