Client: Fishlocks.co.uk
Industry: Florist
Location: United Kingdom
Agency: Kaleto.Digital
Services: SEO Strategy and Implementation, technical SEO, link building
Objectives
Fishlocks Flowers Liverpool approached Kaleto.Digital to help boost their website traffic and online visibility, along with e-commerce update and technical setup. As a leading Liverpool Florist, Fishlocks needed to position themselves on top of Local Search, along with Google Organic and other search engines.
Overall Results
- 20% increase in Google Traffic
- 30% increase in Search Impressions
- 10 High-Quality backlinks built
Strategy and Execution
To achieve these objectives, Kaleto.Digital implemented a comprehensive SEO strategy that included on-page and off-page optimisation. We added new schema code, we updated the content and the internal links, along with creating all new category pages and products.
Key actions included:
- Content Optimisation: Refining existing content and creating new, relevant, and engaging material tailored to the target audience.
- Technical SEO Enhancements: Addressing website performance issues, ensuring mobile-friendliness, and improving site navigation for better user experience.
- Link Building: Establishing 95 high-quality backlinks from authoritative websites within the personal finance sector to enhance domain authority.
- Keyword Strategy: Conducting extensive keyword research and integrating high-impact keywords to increase search visibility.
Boost Your Online Visibility With Kaleto.Digital
Results
Over the course of 7 months, Kaleto.Digital’s efforts led to impressive outcomes for Fishlocks Flowers:
- Traffic Growth: The website experienced an increase of over 20% in organic traffic.
- Visibility Enhancement: There was a 30% increase in search impressions, indicating a substantial improvement in visibility, especially for neglected and low hanging fruits.
- Link Building Success: A total of 10 high-quality backlinks were secured, contributing to the site’s higher search rankings and credibility.